Using the Brand
Fonts
Table of contents
Typography plays an important complementary role in conveying the identity of the Imagine Education au/in Canada brand. The three proposed fonts were selected to combine vitality and simplicity. They are contemporary, appealing, easy to read and versatile.
Official font of signature
CompactilFACT is a decidedly youthful font. It comes across as credible and is appealing because of the slightly rounded corners.
Note that the font is used exclusively for the name "Imagine Education au/in Canada" and all internal and marketing documents (other than advertising) whenever possible. When this font is not available, regular Arial should be used. The text portions of these standards are in that font.
Bilingual preposition
The phrase "Imagine Education au/in Canada" has a bilingual preposition to underscore the importance of bilingualism in education in Canada. The preposition is also in CompactilFACT.
- CompactilFACT regular
- CompactilFACT bold
Secondary fonts
Secondary fonts are used as a complement to the official font on all internal and external communication material.
The Sans is a contemporary font used for the original design. It embodies the dreams and ambitions of the audiences we are targeting through various slogans and titles.
- The Sans Regular
- The Sans Bold
- The Sans Extra Bold
Helvetica Neue is a very flexible font. It is used for quotes and short text blocks because it is very easy to read.
- Helvetica Neue Regular
- Helvetica Neue Italic
- Helvetica Neue Bold
For practical reasons, we suggest that you use regular Arial for desktop publishing (Word, PowerPoint, etc.) communications and regular Verdana for Web communications.