Using the Brand
Incorporating Partner Logos
Table of contents
- Positioning and order of precedence
- Use of colour
- Use on textured or photographic background
- Integrating identification of collaborators and sponsors
Integrating official partners’ identifiers
Any publication or use of the brand must identify the official partners, which are the Government of Canada and the Council of Ministers of Education, Canada
The Government of Canada and the Council of Ministers of Education, Canada, must respect the principles governing sharedcost programs [1], such as equivalence and brevity. This means
- presenting the sponsors as equal partners in a joint enterprise; and
- identifying the sponsors in a concise and clear manner to ensure optimum recognition.
They must be identified as follows:
- The Government of Canada by the "Canada" wordmark;
- Council of Ministers of Education, Canada, by the English or French logo:
- If the advertisement is in English, use the English logo;
- If the advertisement is in French, use the French logo.
- If the advertisement is in English, use the English logo;
Positioning and order of precedence
Use of the side-by-side format is recommended whenever possible.
If the medium used and factors such as the layout of the message do not allow this, an over-and-under format may be considered, with the consent of the manager of the brand.
In print advertising, the "Canada" wordmark must appear on the left and the CMEC logo on the right.
The following criteria should be observed when both partners are being identified:
- Keep a generous open space between the "Canada" wordmark and the CMEC logo;
- To maintain legibility, CMEC symbol should never be smaller than 1/2" in width
- Respect visual equivalence, i.e. try to achieve visual balance between the corporate identifiers on the basis of size, density and colour;
- Respect the graphic standards of the partners, i.e. use the proper corporate symbol and typeface.
Use of colour
Wherever possible, use of the official black and red version of the "Canada" wordmark as well as the black version of the CMEC logo is recommended.
On a dark colour that would not provide sufficient contrast, the reversed version of the "Canada" wordmark and CMEC logo must be used.
Use on textured or photographic background
Use of the partners’ official logos on a textured or photographic background is not generally recommended. However, for cases in which they would be used on this type of background, choose an area of the image or texture with minimal visual noise.
The same advice regarding use on a dark background applies to a photographic or textured background.
Integrating identification of collaborators and sponsors
The manager of the brand must approve the addition of the identification of partners or sponsors, which must be preceded by one of the following phrases, as applicable:
"Collaborators" or "Developed in collaboration with" or "Sponsored by" or "Sponsors"
Positioning
If the medium used permits, partners or sponsors must be identified on the back cover of the medium.
If the medium does not permit this, identification of partners or sponsors must be done in a smaller size and in a space that is clearly separated from the identification of the official partners.
If there is more than one collaborator or sponsor, respect visual equivalence, i.e. try to achieve visual balance between the various corporate identifiers on the basis of size, density, weight and colour.
Respect the graphic standards of the organization involved, that is, use the proper corporate symbol and typeface.
Collaborators or sponsors can be identified by adding either their logo, their signature or an acknowledgment, depending on the agreement with them, the medium used and the space available (when space is limited, use of the logo rather than an acknowledgment is preferable).
[1] Treasury Board of Canada, Federal Identity Program Manual - Shared cost programs | Return ↑