Using the Brand
Logotype Integration Strip
Table of contents
Design of the strip
The strip may be modified either horizontally or vertically. The slope of the curve may vary depending on the format of what is being produced.
Distance from logotype
To keep the white space around the logotype intact, the strip will rest on one of the upper corners of the logotype’s white space.
Use of the alternative strip
In some specific cases where the format would make it difficult to integrate the official logotype, the alternative strip may be used. The strip can be integrated horizontally or vertically, depending on the format of the communication. For vertical use, the alternative strip will have to be modified horizontally, then turned counterclockwise 90 degrees.
