Communicating the Brand
Table of contents
- Communication structure
- Tone of voice
- Graphic Platform
- Applying Fonts
- Colour of Typography and Illustrations
In addition to proper use of the logotype and typography associated with the visual identity of the Imagine Education au/in Canada brand, careful selection of messages, photos and illustrations gives full meaning to our image.
Subjective interpretation of the guidelines, injection of personal taste and situational constraints can all undermine the uniformity we want to achieve internationally. If you have any questions about the application of these guidelines, contact the brand manager.
The brand’s visual identity is applied mainly in communication tools. The following pages present examples of the elements that must be factored in to effectively convey a strong, consistent message.
Please note that that these examples are provided for information purposes only.
To see all concepts available, consult the Download Zone.