Guidelines and Templates
Guidelines and Templates for DFAIT Missions and other federal government departments
Imagine Education au/in Canada products include promotional items, web advertisements and banners, printed material such as brochures, advertisements and exhibit displays. Brand elements include graphical images such as illustrations and photographs, captions and tag lines, and promotional text.
The following three options are available to DFAIT Missions and other federal government departments when using the Imagine Education au/in Canada brand:
- Use an existing brand product.
- Modify an existing brand product using available brand elements.
- Propose a new brand product or brand element.
When in doubt, for more information and advice, please contact the brand manager at DFAIT, who can provide suitable design examples.
1. USE AN EXISTING BRAND PRODUCT
To view brand products and/or to access high resolution pdf files of some products, go to the Download Zone, click Search and select a product. If none of the available products or elements satisfies your specific needs, proceed to step two or step three to customize an existing product or propose a new element.
2. MODIFY AN EXISTING BRAND PRODUCT
From the Download Zone, click on Submit a Request to completely modify or partially modify a product to fit your specific needs. For example, you may want to use an alternative brand element such as a tag line or a photograph on an existing product.
3. PROPOSE A NEW BRAND PRODUCT OR ELEMENT
From the Download Zone, click on Submit a Request and enter your suggestions for photographs, written text, tag lines, and illustrations or submit suggestions for new products to be approved by the brand manager. You may also propose new types of brand elements and upload photographs and illustrations that could potentially be used in new products. All proposals must be approved by the brand manager.
To maintain the integrity of the Imagine Education au/in Canada brand, follow the appropriate guidelines when submitting proposals to modify or create new brand products or elements. For example, ensure that all proposed photographs meet the brand guidelines for Photographs and that modified tag lines and promotional text meet the brand guidelines for Message, Communication Structure and Tone of Voice.