The choice of specialty is important. Focus on innovative concepts, lasting materials and current colours.
- The logotype should be used creatively for all promotional tools.
- Promotional tools are an exception to the rule on separating the elements of the logotype. The symbol may be separated from the signature if there is too little space or to create more impact (e.g. pen, tee-shirt).
- Certain types of promotional tools may use only the maple leaf for greater impact (e.g. lapel pin).
The titles, subtitles, blocks of body copy and visuals are presented as examples.